Matalan UK

The usage of #AFF on affiliate posts is not allowed, and all partners should use #AD or AD to make it clear this is a brand partnership. This should be clear and prominent on all promotions of Matalan where payment or incentive has or will be, exchanged. The ASA insist that 'AD' should be visible as soon as an individual sees a post or article. Matalan will be held responsible for the lack of clarity in partner's posts which means we all need to be conscious of the guidelines and follow them if we want the continue the partnerships we have in place. Any posts that do not follow the instructions may lead to the end of our collaboration which, of course, we do not wish to happen. ASA has an Influencer's Guide (Click the 'Download' link and head to P.13) - this should help clear many points up. There is also a general Affiliate Marketing guide for all partners to read through and there's even free Copy Advice - should you need it.

Clothing & Accessories · 英国

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