DFDS Affiliate Program

Programme T&Cs As part of DFDS affiliate programme, you are bound to the following agreement in which “we”, “us” and “our” refer to DFDS and “you”, “your” and “yours” refers to the affiliate. We reserve the right to cancel any new or existing affiliate partnerships if we determine your site is unsuitable for our program, including if it: Promotes illegal activities Promotes discrimination based on race, sex, religion, age or disability Promotes violence Promotes sexually explicit materials Incorporates materials which infringe copyright, trademark or intellectual property rights Includes “DFDS” or variations or misspellings in its domain name Contains software that enables diversion of commission from other affiliates Resembles the DFDS website in a way that may mislead customers Affiliates must use banner creatives and tracking codes provided by DFDS for us to accurately track customer data and commissions. DFDS reserves the right to review creative placement at any time and approve the use of links. DFDS may require existing placements to be changed or removed. It is your responsibility to ensure you have express permission to use any copyrighted material (whether it be writing, imagery, video or sound). We are not responsible if you use copyrighted material or other intellectual property in violation or the law or any third-party rights. We have the right to monitor your site at any time to determine if you are following the terms and conditions of this agreement. We may notify you of any changes to you site which we recommend and supply appropriate links to our website. DFDS reserves the right to terminate this agreement and your participation in the DFDS affiliate programme without notice should fraudulent or abusive behaviour be detected. If such fraud or abuse is detected, DFDS shall not be liable for any commission on fraudulent sales. This agreement will begin upon our acceptance of your affiliate application and will continue unless terminated. DFDS may end this agreement at any time with or without cause by giving the other party written notice in the form of mail or email. DFDS may modify any of the terms and conditions in this agreement at any time at our sole discretion. In such event, you will be notified by email. Modifications may include, but are not limited to, changes in the payment procedures and commission levels. Your continued participation in the DFDS affiliate programme following the posting of the change notice will indicate your agreement to the changes. DFDS use the affiliate network Tradedoubler to handle all tracking and payment. Please review the network terms and conditions for agreements relating to payments. DFDS will not be liable to you with respect to any subject matter of this agreement under any contact, negligence, tort, strict liability or other legal or equitable theory for any indirect, incidental, consequential, special or exemplary damages. All confidential information, including, but not limited to, any business, technical, financial and customer information, disclosed during the effective term if this agreement will remain the sole property of the disclosing party and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission. You agree you are an independent contractor and nothing in this agreement will create any partnership, joint venture, agency, franchise or employment relationship between you and DFDS. You may not amend or waive any provision of this agreement unless in writing and signed by both parties. The agreement represents the entire agreement between you and DFDS and shall supersede all prior agreements and communications, oral or written. If any provision of this agreement is held to be invalid or unenforceable, that provision shall be eliminated or limited to the minimum extent necessary such that the intent of the parties is effectuated, and the remainder of this agreement shall have full force and effect. By Promoting DFDS Affiliates, you accept our terms and conditions, including but not limited to, the keyword bidding policy. Tradedoubler and DFDS Affiliates reserve the right to remove sales and commissions from any affiliate found in breach of this policy. To contact DFDS direct regarding the affiliate programme and/or agreement, please email Allowed and not allowed publisher types: Email marketing: restricted (after consultation)​ Cashback: restricted (after consultation)​ Vouchercode: restricted (after consultation)​ Company reviews: not allowed Browser add-ons: not allowed Low quality websites: not allowed Incentivized traffic/ clickfarms, where visitors are paid to view or click: not allowed Display/ programmatic/ automated Ad networks: not allowed Sub affiliate networks: not allowed Other (content, comparison, blog, social, etc..): allowed​

By promoting DFDS as an affiliate, you agree to the following keyword‑bidding and search‑marketing rules. DFDS and Tradedoubler reserve the right to remove sales and commissions from any affiliate found in breach of this policy. 1. Display URL Rules Use of trademarks in sub‑folders — Allowed Example: www.affiliatesite.com/dfds Use of trademarks in sub‑domains — Not allowed Example: www.dfds.affiliatesite.com Operating domains containing DFDS trademarks — Not allowed Example: www.dfdsdeals.com It must always be clear you are an affiliate. You must not use DFDS in your root domain, but you may use it in a sub‑folder. 2. PPC Ad Copy Rules Trademarks in ad titles — Not allowed Trademarks in ad text — Not allowed Misspellings or variations of trademarks — Not allowed Brand + generic combinations — Not allowed Using DFDS URLs or variations in ads — Not allowed Programmatic display using DFDS branding — Not allowed unless run on your own platform and without DFDS branding. 3. Keyword Bidding Rules Affiliates must not bid on DFDS brand terms in any form — broad, phrase, exact, or misspellings. These must be added as negative keywords. 3.1 DFDS Brand Terms (Prohibited) DFDS DFDS Seaways DFDS Lisco Line DFDS Tor Line DFDS Container Line DFDS Suardiaz Line DFDS Lys Line SpeedCargo Halléns Lisco Line Tor Line Container Line Suardiaz Line Lys Line Any obvious misspelling (e.g., ddfs) 4. What Is Allowed Bidding on generic terms related to DFDS products is encouraged. Examples: mini cruise, short breaks, ferry, Amsterdam ferry, etc. Using DFDS in sub‑folders of your display URL is allowed. 5. Contact If you have questions about this policy, contact: affiliatemarketing@dfds.com

Programme T&Cs As part of DFDS affiliate programme, you are bound to the following agreement in which “we”, “us” and “our” refer to DFDS and “you”, “your” and “yours” refers to the affiliate. We reserve the right to cancel any new or existing affiliate partnerships if we determine your site is unsuitable for our program, including if it: Promotes illegal activities Promotes discrimination based on race, sex, religion, age or disability Promotes violence Promotes sexually explicit materials Incorporates materials which infringe copyright, trademark or intellectual property rights Includes “DFDS” or variations or misspellings in its domain name Contains software that enables diversion of commission from other affiliates Resembles the DFDS website in a way that may mislead customers Affiliates must use banner creatives and tracking codes provided by DFDS for us to accurately track customer data and commissions. DFDS reserves the right to review creative placement at any time and approve the use of links. DFDS may require existing placements to be changed or removed. It is your responsibility to ensure you have express permission to use any copyrighted material (whether it be writing, imagery, video or sound). We are not responsible if you use copyrighted material or other intellectual property in violation or the law or any third-party rights. We have the right to monitor your site at any time to determine if you are following the terms and conditions of this agreement. We may notify you of any changes to you site which we recommend and supply appropriate links to our website. DFDS reserves the right to terminate this agreement and your participation in the DFDS affiliate programme without notice should fraudulent or abusive behaviour be detected. If such fraud or abuse is detected, DFDS shall not be liable for any commission on fraudulent sales. This agreement will begin upon our acceptance of your affiliate application and will continue unless terminated. DFDS may end this agreement at any time with or without cause by giving the other party written notice in the form of mail or email. DFDS may modify any of the terms and conditions in this agreement at any time at our sole discretion. In such event, you will be notified by email. Modifications may include, but are not limited to, changes in the payment procedures and commission levels. Your continued participation in the DFDS affiliate programme following the posting of the change notice will indicate your agreement to the changes. DFDS use the affiliate network Tradedoubler to handle all tracking and payment. Please review the network terms and conditions for agreements relating to payments. DFDS will not be liable to you with respect to any subject matter of this agreement under any contact, negligence, tort, strict liability or other legal or equitable theory for any indirect, incidental, consequential, special or exemplary damages. All confidential information, including, but not limited to, any business, technical, financial and customer information, disclosed during the effective term if this agreement will remain the sole property of the disclosing party and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission. You agree you are an independent contractor and nothing in this agreement will create any partnership, joint venture, agency, franchise or employment relationship between you and DFDS. You may not amend or waive any provision of this agreement unless in writing and signed by both parties. The agreement represents the entire agreement between you and DFDS and shall supersede all prior agreements and communications, oral or written. If any provision of this agreement is held to be invalid or unenforceable, that provision shall be eliminated or limited to the minimum extent necessary such that the intent of the parties is effectuated, and the remainder of this agreement shall have full force and effect. By Promoting DFDS Affiliates, you accept our terms and conditions, including but not limited to, the keyword bidding policy. Tradedoubler and DFDS Affiliates reserve the right to remove sales and commissions from any affiliate found in breach of this policy. To contact DFDS direct regarding the affiliate programme and/or agreement, please email Allowed and not allowed publisher types: Email marketing: restricted (after consultation)​ Cashback: restricted (after consultation)​ Vouchercode: restricted (after consultation)​ Company reviews: not allowed Browser add-ons: not allowed Low quality websites: not allowed Incentivized traffic/ clickfarms, where visitors are paid to view or click: not allowed Display/ programmatic/ automated Ad networks: not allowed Sub affiliate networks: not allowed Other (content, comparison, blog, social, etc..): allowed​

By promoting DFDS as an affiliate, you agree to the following keyword‑bidding and search‑marketing rules. DFDS and Tradedoubler reserve the right to remove sales and commissions from any affiliate found in breach of this policy. 1. Display URL Rules Use of trademarks in sub‑folders — Allowed Example: www.affiliatesite.com/dfds Use of trademarks in sub‑domains — Not allowed Example: www.dfds.affiliatesite.com Operating domains containing DFDS trademarks — Not allowed Example: www.dfdsdeals.com It must always be clear you are an affiliate. You must not use DFDS in your root domain, but you may use it in a sub‑folder. 2. PPC Ad Copy Rules Trademarks in ad titles — Not allowed Trademarks in ad text — Not allowed Misspellings or variations of trademarks — Not allowed Brand + generic combinations — Not allowed Using DFDS URLs or variations in ads — Not allowed Programmatic display using DFDS branding — Not allowed unless run on your own platform and without DFDS branding. 3. Keyword Bidding Rules Affiliates must not bid on DFDS brand terms in any form — broad, phrase, exact, or misspellings. These must be added as negative keywords. 3.1 DFDS Brand Terms (Prohibited) DFDS DFDS Seaways DFDS Lisco Line DFDS Tor Line DFDS Container Line DFDS Suardiaz Line DFDS Lys Line SpeedCargo Halléns Lisco Line Tor Line Container Line Suardiaz Line Lys Line Any obvious misspelling (e.g., ddfs) 4. What Is Allowed Bidding on generic terms related to DFDS products is encouraged. Examples: mini cruise, short breaks, ferry, Amsterdam ferry, etc. Using DFDS in sub‑folders of your display URL is allowed. 5. Contact If you have questions about this policy, contact: affiliatemarketing@dfds.com