Mamash UA

MAMASH – a Ukrainian niche skincare brand. The assortment includes products for face, hair, and body. Among its regular customers are well-known personalities and the most influential Ukrainian opinion leaders, most of whom have been with MAMASH since its founding. This has resulted in high trust and brand recognition. The brand actively engages in volunteer activities, which have been mentioned multiple times by international glossy magazines VOGUE and ELLE. All products are manufactured in Lviv using fully certified European actives, with the support of leading global laboratory partners: CLR (Berlin), Cobiosa (Barcelona), and Infinitec (Barcelona). All products use a niche perfume manufactured for the brand by the French perfumery company Jean Niel. No ingredients are tested on animals; the products do not contain parabens, alcohols, formaldehydes, SLES/SLS, or dyes. Among the collections of MAMASH: 15 facial care systems; 4 progressive lines for hair restoration and growth; 6 body care complexes. Skincare for face, body, and hair from MAMASH features unique active formulas with high concentrations of actives so that your skin can experience a touch of magic. Customer benefits: free consultation with a qualified cosmetologist for product selection; free delivery; gifts with orders over 1500 UAH; discounts on comprehensive sets. Target Audience Profile: The main target audience is women aged 25 and older with higher education and middle-income levels. They focus on self-development and, specifically, self-care. Beauty rituals are an important part of their day, bringing both benefits and enjoyment from the process. They choose care they are confident in. Most women who choose MAMASH remain loyal to the brand for many years. Popular Products: Comprehensive Hair Set Niacinamide Therapy Prestige; Comprehensive Hair Set Filler Therapy Prestige; Comprehensive Set Encapsulated Retinol Standard; Comprehensive Set Anti-Glycation Prestige; Face Cream with SPF 30; Comprehensive Anti-Cellulite Set Sunrise in Sicily Prestige. Brand Positioning Recommendations: MAMASH – a Ukrainian niche skincare brand. The first thing you notice is the sophisticated yet minimalist design. Ingredient composition and efficacy: all ingredients used in the products have European certification. The brand’s long-term partners are leading European laboratories specializing in active ingredient production. Currently, the brand’s main focus is active volunteering. More information about implemented projects can be found on the brand’s social media channels.

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