Leroy Merlin UA

LEROY MERLIN — an international chain of stores for construction, renovation, and home furnishing products. The company offers a wide range of building materials, tools, plumbing fixtures, lighting, floor coverings, finishing goods, garden supplies, and items for comfortable living. In addition to physical stores, customers can use a modern online store where they can place orders online and choose from: • self-pickup, • courier delivery in Kyiv and the Kyiv region, • delivery via "Nova Poshta" across all of Ukraine. • Hypermarkets LEROY MERLIN, from which self-pickup is available: Kyiv, Polarna St., 17 Kyiv, Saperno-Slobidska St., 26 Kyiv, Brovarskyi Avenue, 3 Competitive advantages of LEROY MERLIN 1. The pricing strategy of "Low price, always" LEROY MERLIN adheres to the "Low price, always" approach, which involves maintaining consistently low prices throughout the year. The company regularly monitors the market and adjusts prices so that customers can purchase products at favorable costs without waiting for seasonal promotions or sales. 2. Private labels One of the key advantages of the company is its wide range of private labels, including Dexter, Artens, Sensea, Naterial, Luxens, Delinia, Equation, and others. These brands combine high quality, modern design, and affordable pricing, making them a popular choice among shoppers. 3. Loyalty program "Club LEROY MERLIN" Members of the loyalty program gain access to special prices on selected products, can use a single profile both in the online store and in network stores, and enjoy additional benefits during purchases. 4. Extended return conditions For Club LEROY MERLIN members, extended terms apply for returning or exchanging products — up to 365 days from the date of purchase (subject to compliance with return rules). For customers who are not club members, standard return conditions apply in accordance with Ukrainian legislation. The target audience of LEROY MERLIN consists of men and women aged 30–65 years (core segment 35-44), who plan renovations, construction, or home furnishing. This includes apartment and house owners, families, DIY enthusiasts, professional builders, interior designers, and corporate clients. Their main selection criteria are affordable prices, product quality, and convenience of shopping both in network stores and through the online store. The main online traffic to the company’s website comes from Ukraine’s largest cities: Kyiv (47%), Lviv (9%), Dnipro (6%), Kharkiv (5%), and Odesa (5%).

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